From the Founder, Brian Mazza 12/15

Design the Life. Be the Character.

You already know who you want to be.

What you think you need is permission, validation, or someone to package the vision for you.

You do not.

You need belief.

You need clarity.

You need the courage to act like the main character before the world agrees.

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Tommy's Take by Tommy Pomatico 12/15

Why a Training Partner or a Gym Community, Changes Everything

Most people don’t fail in fitness because they lack knowledge.

They fail because they lack consistency, accountability, and environment.

That’s where a training partner, or joining a gym with structured classes and a real community becomes a game-changer.Here’s how to actually tell if your training is working.

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From the Founder, Brian Mazza 12/12

Why This Is the Perfect Time to Pivot

The pivot you need feels uncomfortable right now.

That is not a warning sign. That is the signal.

Every life changing move feels wrong before it feels right. If it felt easy, predictable, or safe, it would not be a pivot. It would be maintenance. And maintenance is how potential slowly suffocates.

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From the Founder, Brian Mazza 12/7

It’s Their Capacity That’s Letting You Down

Ninety five percent of people will let you down in life.

That is not negativity. That is human nature.

And it has nothing to do with your worth.

It has everything to do with their capacity.

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Tommy's Take by Tommy Pomatico 12/7

How to Gauge Progress in the Gym: The Right Ways vs. The Wrong Ones

One of the fastest ways to stall progress in the gym is tracking the wrong signals.

Muscle growth, strength, and body composition change slowly but people judge progress based on things that fluctuate daily. That’s how you end up training harder while thinking you’re going backward.

Here’s how to actually tell if your training is working.

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From the Founder, Brian Mazza 12/5

Put Back the Shopping Cart

Yesterday I went to Chipotle in a shopping center where I live. I spotted fifteen shopping carts left by people’s cars. Scattered everywhere. Blocking spaces. Sitting in the middle of lanes. Some left, no joke two feet from the return station. It was a perfect snapshot of how most people move through life. Convenience over character. Ease over effort. Comfort over standard. And unfortunately a lack of common sense and decency.

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From the Founder, Brian Mazza 12/1

The Last Month of 25: The Most Important Lesson in Life

You can read any book.

You can read a thousand other books.

You can absorb every strategy, every tool, every framework, every discipline, every mindset shift that exists on this planet.

And yes, these pages will give you an edge.

They will put you steps ahead of your peers, your colleagues, your competition, and even the older version of yourself you are trying to outgrow.

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Tommy's Take by Tommy Pomatico 12/1

For Training Nerds Only

Yesterday, I posed a question to John Jewett, one of the leading coaches in the world regarding building muscle. Below is a thread of questions from myself and answers from him. The conversation is not yet finished , but I thought it was still valuable for you guys to see!

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From the Founder, Brian Mazza 11/24

Eventually, Everyone Is Forgotten

There is a truth that changes the entire way you look at life. A truth most people avoid because it strips away ego, fear, pressure, and the illusion that any of this is permanent.

Eventually, everyone is forgotten.

In a few generations, your name will blur. Your job title won’t matter. The arguments you replayed in your head will disappear. The opinions people used to throw at you will evaporate. Even the mistakes you once thought were the end of the world will fade into absolute nothing.

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Tommy's Take by Tommy Pomatico 11/24

How To Step Up Training For Lagging Body Parts

If you’ve got a stubborn muscle group that refuses to grow, it’s almost never genetics.

Most of the time, you’re just not prioritizing it.

Lagging body parts aren’t fixed by “trying harder.”

They’re fixed by training smarter, and the smartest move is simple:

Train that muscle more often and train it when you’re freshest.

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From the Founder, Brian Mazza 11/21

FEAR

This is the winners mentality I use going into every meeting.

I do not care how powerful the other person is. I do not care what their title says or how large their company is. I know my worth. I know my skillset. I know I am different. And I say that with full humility. Do not mistake that for arrogance. I am built different because I never allow fear to live inside my mind. I have set the standard for my existence and I protect that standard with everything I have.

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From the Founder, Brian Mazza 11/17

Is Your Body an Asset or Burden?

Starting Tomorrow, Everything Changes

Starting tomorrow, you need to make a choice. These next forty five days will either make or break the start of 2026. Do not be like the average human who decides to eat and drink everything in sight because it is the holidays. That mindset is played out and weak. This is your moment to be different. This is your moment to shift how you think, how you behave, and how you prepare.

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Tommy's Take by Tommy Pomatico 11/17

The Harder You Train, The Less Volume You Need To Build Muscle

Most people don’t have a volume problem.

They have a training quality problem.

Everyone wants to talk about how many sets they “need” per body part.

10 sets.

15 sets.

20 sets.

Some influencers are out here doing 30.

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From the Founder, Brian Mazza 11/14

The Number 1 Job of Your Childs Coach

The most important quality your child’s coach must have is the ability to instill self belief deep into their mind. Everything in youth development begins there.

A coach can teach technique, fitness, tactics, and discipline, but none of it matters if your child does not believe in who they are and what they can become. Self belief is the ignition switch for every future achievement. It is the internal engine that turns repetition into mastery and pressure into opportunity. When a coach knows how to cultivate that belief, they are not training an athlete. They are shaping a life.

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From the Founder, Brian Mazza 11/10

You Don’t Need a New Body or a New Mind

I hate when people say they want a new body or they want a new mind.

That statement alone shows the misunderstanding of what real transformation actually is. You do not need a new body. You do not need a new mind. What you already have is one of one, unique, unrepeatable, and perfectly designed for your story. That is your upper edge.

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Tommy's Take by Tommy Pomatico 11/10

How To Set Up Your Week of Training (Based On How Many Days You Actually Train)

Most people overcomplicate programming. They copy a pro’s split, get overwhelmed by the volume, miss two days, and suddenly the whole plan feels “ruined.”

Here’s the truth: your training split should match your life, not the other way around.

Below is the cleanest way to structure your week depending on how many days you can realistically train. Not ideally. Realistically.

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From the Founder, Brian Mazza 11/7

Rise Early. Own the Dawn.

Today I walked into my gym in Pelham, High Performance Lifestyle Training, before my daily session with my Performance Coach, Tommy Pomatico. I overheard a powerful conversation between him and Will Carter.

If you don’t know Will, he’s one of those rare athletes who redefine what’s possible. Physically and mentally gifted. A pain blocking machine. One of those guys you look at and think, man, I wish I could do that, be that, or look like that. He’s also one of those guys who, at first, is so easy to hate, but the moment you talk to him, you can’t help but root for him. He’s the type of guy you want to win.

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From the Founder, Brian Mazza 11/3

Adjustments Over Excuses, Always

There’s a universal truth that every parent, entrepreneur, and high performer eventually has to face: you can go from failure to success, but you can’t go from excuses to success. Failure still carries momentum. It means you tried, you learned, and you have data to adjust from. Excuses, on the other hand, are full stops. They end growth before it ever begins.

Excuses are comforting. They protect your ego. They tell you stories about timing, luck, and circumstance. But they also keep you parked on the shoulder while everyone else keeps driving forward.

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Tommy's Take by Tommy Pomatico 11/3

The Real Reason You’re Always Bloated (And What to Do About It)

If you wake up with abs but go to bed looking six months pregnant, you’re not alone.

Bloating isn’t just about “eating too much.” It’s about how your body is responding to what, when, and how you eat — plus stress, hormones, and digestion.

The fitness world loves to throw out buzzwords like “gut health,” but let’s strip it down to what actually matters.

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From the Founder, Brian Mazza 10/31

The Real Flex

The real flex in life is how you make people feel.

Let that sink in.

Yesterday I was shooting content with one of my guys, and he mentioned how one of his clients suddenly stopped responding. This particular client always said he would take care of him, etc. etc. (like we haven’t heard that before), but talk is cheap in this fugazi world.

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