From the Founder, Brian Mazza 7/3

The Inconvenient Walk: The Most Important Walk

The other day, I did something so small, so ordinary, that at first, I didn’t even notice the impact it would have. But looking back, it was something that made me pause for a moment.

I recently purchased a new truck (don’t judge), and I was headed out with one of my kids to do some shopping. When we pulled into the store’s parking lot, it was packed. Cars were circling like sharks for a close spot, tempers rising as everyone fought for convenience. I had a choice: cram myself into a tight space close to the door where I would be at risk of someone sloppy hitting my door, or park way out where the lot was practically empty.

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From the Founder, Brian Mazza 7/1

The IKEA Effect

Why do people treasure a bookshelf they spent three frustrating hours assembling more than one that arrived perfectly built?

Psychologists call it the IKEA Effect.

It’s the tendency for people to place a higher value on something simply because they helped build it.

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Tommy's Take by Tommy Pomatico 6/29

Why Fermented Foods Matter for Gut Health

Gut health has become one of the most discussed topics in nutrition—and for good reason. Your digestive system does much more than simply break down food. It influences immune function, nutrient absorption, inflammation, hormone balance, and even mood.

One of the easiest and most effective ways to support gut health is by regularly consuming fermented foods.

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From the Founder, Brian Mazza 6/26

The Gap

I spent the last 24 hours at the Aspen Ideas Festival.

Some of the brightest minds in business, healthcare, technology, and leadership were all gathered in one place. Every conversation challenged the way I think.

But there was one quote that I couldn’t stop thinking about.

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From the Founder, Brian Mazza 6/22

Confidence Was Never the Problem

Watch a toddler dance at a wedding.

Watch a little kid sprint across a soccer field.

Watch them tell a story, sing a song, wear a superhero cape to dinner, or introduce themselves to a room full of strangers.

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From the Founder, Brian Mazza 6/15

If Brunson Can Do It, Anything Is Possible

In a sport where being tall matters, where size matters, where genetics can appear to determine your ceiling before you ever step onto the court, Jalen Brunson became the exception to the rule.

Actually, he became proof that the rule was never absolute in the first place.

His entire life he was underestimated.

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From the Founder, Brian Mazza 6/8

The Self Covenant

Most people think the benefit of committing to something is the result. I’m currently in a new mental project with Tommy Pomatico my Performance Coach, this will be my first time counting macros and sticking to a designed meal plan.

Here is a popular list:

Lose the weight.

Run the race.

Quit drinking.

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From the Founder, Brian Mazza 6/5

The Loyalty Trap

Most people don’t want the truth.

They want validation (this starts to happen at a very young age, everyone wants validation for the record)

Not because they’re ego maniacs. Not because they’re incapable of growth. But because admitting a different perspective might force them to confront something uncomfortable:

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From the Founder, Brian Mazza 6/3

Look Through a Different Lens

If you’re feeling stuck right now, look at your life through a different lens.

Pretend your life is a business.

Because whether you realize it or not, it is.

You are the CEO.

Your health is your operating system.

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From the Founder, Brian Mazza 6/1

The 30 Day Power Commitment

One of the most powerful lessons I have learned is that you do not need to commit to forever.

You just need to commit long enough to discover what is possible.

When I decided to stop drinking alcohol, I did not stand on a stage and announce that I would never drink again.

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Tommy's Take by Tommy Pomatico 5/25

The Science of Staying Put: How to Set Up Your Diet for Weight Maintenance

We live in a fitness culture obsessed with extremes. You are either aggressively cutting calories to lose fat, or intentionally overeating to build muscle. But there is an unsung hero in the fitness world that most people completely skip over: the maintenance phase.

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