What’s Your Biggest Business Asset?

YOUR HEALTH IS YOUR GREATEST BUSINESS ASSET

There’s a reason I’ve always believed entrepreneurs should live like professional athletes.

If you want to perform at a high level in business, you have to prepare your body to perform at a high level in life.

We spend so much time talking about the business.

Revenue.

Growth.

Strategy.

Hiring.

Marketing.

Investing.

Scaling.

But we rarely talk enough about the vehicle responsible for doing all of it.

You.

Your health isn’t a hobby and shouldn’t sit in the lobby (I rhymed… ayeeeeee)

It’s one of the most valuable assets you own.

Think about how a professional athlete operates.

They train with intention. They pay attention to what they eat. They prioritize recovery. They understand sleep matters. They prepare their body every single day because their livelihood depends on their ability to perform.

Why should an entrepreneur be any different?

Your livelihood depends on your performance too.

HEALTH CREATES CAPACITY

The better condition you’re in, the more energy you have to deploy.

That energy matters.

It gives you the capacity to think clearly when everyone else is tired.

To stay composed when things get difficult.

To make better decisions.

To work longer when necessary.

To be present with your family after a demanding day instead of giving them whatever you have left.

There is a massive difference between simply being busy for 12 hours and actually having the physical and mental capacity to perform for 12 hours.

That capacity is built.

BUSINESS IS A MARATHON

Everyone wants to talk about intensity.

I love intensity.

But intensity without longevity eventually becomes useless.

Business isn’t a 100 meter sprint. You might be doing this for 20, 30, 40 more years.

The goal isn’t to dominate one quarter and destroy yourself in the process.

The goal is to still be dangerous decades from now.

Your ability to train, recover, sleep, eat well and take care of yourself isn’t separate from your ambition.

It’s what allows you to sustain it.

You wouldn’t buy a Ferrari and never change the oil, rotate the tires or service the engine.

Yet people will spend millions building companies while completely neglecting the machine responsible for building them.

LIVE LIKE AN ATHLETE

You don’t need to be Cristiano Ronaldo.

You don’t need six pack abs.

You don’t need to run marathons or train twice a day.

But you should start treating your health with the same seriousness that you treat your business.

Put training on the calendar.

Protect your sleep.

Eat like your afternoon performance matters.

Recover with intention.

Create systems around your health just like you create systems around your company.

Because eventually you realize something:

Your business can only perform at the level you are capable of performing.

Before technology, physical capacity helped determine who could work, hunt, endure and survive the longest.

The environment has changed.

The principle hasn’t.

Nothing has changed. The game just moved indoors.

From the Founder, Brian Mazza 8/19