Reverse Engineering the Optimal Life
This weekend we headed to Minnesota where Life Time calls home. Every time I am there, I am reminded that this partnership, this movement, and this mission are so much bigger than a brand. It is a shared belief in what human potential looks like when it is fully activated.
This weekend carried even more meaning because we officially announced our name change to High Performance Life Time (HPLT). It is a new chapter, but not a new story. The mission remains the same, to help people live their most optimal life through systems, relationships, experiences, and environments that push them to their best.
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