From the Founder, Brian Mazza 10/27
Reverse Engineering the Optimal Life
This weekend we headed to Minnesota where Life Time calls home. Every time I am there, I am reminded that this partnership, this movement, and this mission are so much bigger than a brand. It is a shared belief in what human potential looks like when it is fully activated.
This weekend carried even more meaning because we officially announced our name change to High Performance Life Time (HPLT). It is a new chapter, but not a new story. The mission remains the same, to help people live their most optimal life through systems, relationships, experiences, and environments that push them to their best.
As I looked around the summit, surrounded by people who have become like family, I felt immense gratitude. Gratitude for everyone who has believed in this from day one. Gratitude for the people who show up with intention, who do not just talk about change but embody it. Gratitude for the journey that has shown me again and again that high performance is not about chasing perfection. It is about living in alignment.
What High Performance Really Means
Too often the term high performance gets misunderstood. It is easy to think it is about numbers , how fast you can run, how strong you are, or how well you perform under pressure. But this weekend reminded me that those are just byproducts.
High performance is not found in your marathon time, your bench press, or your step count. It is found in your decisions. It is found in how you wake up, how you handle adversity, and how you treat the people around you.
It is about living a thoughtful, deliberate life with purpose and intention. It is about surrounding yourself with winners, not in the competitive sense, but in the character sense. People who lift you higher, who make you better, who challenge you to operate with discipline, empathy, and excellence.
Reverse Engineering the Optimal Life
Living an optimal life is attainable, but only when you learn to reverse engineer it.
Most people start from the middle, chasing surface outcomes, looking for motivation, or trying to fix what is not working without ever asking why. The real work begins when you start from the end.
When you ask yourself:
What does my optimal life look like? What does it feel like to wake up with purpose? Who am I surrounded by? What systems hold me accountable?
Once you clearly define that vision, you can trace every choice, habit, and relationship back to that north star. That is what we do at HPLT. We do not just build events. We build frameworks for people to live intentionally. We give them tools to think, to move, to eat, and to recover with purpose.
That is why this evolution into High Performance Life Time is so powerful. It is not a rebrand. It is a reinforcement of the belief that optimal living is not about doing more, it is about doing what matters most.
Gratitude for the Journey
When I started HPLT, I wanted to create something that merged grit with gratitude. A place where people could push their limits but also connect deeply with themselves and with others. Over time it became a family. And now, with Life Time, it is becoming a legacy.
Walking through headquarters this weekend, I was reminded that we built something that matters. Something that inspires people to reimagine what is possible in their own lives. This summit was not about reps or miles. It was about energy, connection, and clarity.
I am grateful for the team who pours everything into this. For the community that believes in the mission. And for the reminder that living an optimal life is not reserved for the elite. It is available to anyone who is willing to do the work and live with intention.
Reflection
Where in your life are you reacting instead of designing?
Where are you chasing instead of aligning?
What would your days look like if you built them backwards from your ideal outcome?
Application
Audit your next week, not through the lens of productivity but through purpose.
Ask yourself:
Do my habits reflect the person I am becoming?
Does my environment match my ambitions?
Are the people around me helping me grow or keeping me the same?
Reverse engineer every piece of your life until your choices, your circle, and your energy all point in the same direction.
That is what living high performance really means clarity, consistency, and courage to design the life you were meant to live.
And if this weekend in Minnesota reminded me of anything, it is that we are just getting started.
High Performance Life Time. The name may have evolved, but the mission has not.
We are here to help you live your most optimal life, one intentional choice at a time, see you DECEMBER 13th in NYC FOR OUR MICRO SUMMIT (24 HOUR SUMMIT)
