From the Founder, Brian Mazza 9/8
Amazon and the Rotting of Our Brains
Amazon is one of the most amazing tools of our generation. I use it. You use it. We all rely on it for the important things we need in life: groceries, medicine, last minute school projects, replica soccer jerseys, and a replacement charger when ours breaks. It’s a modern miracle that something can be in our hands within hours of pressing a button.
But what has it done to our brains? Or our children’s brains.
Amazon has rewired our nervous system to expect life to work like Amazon. We now believe success, happiness, fitness, relationships, and career milestones should arrive with the same efficiency as a package with “guaranteed same day delivery.”
Think about that for a second:
We’ve been programmed to think we can transform our bodies in a week.
We’ve been tricked into believing we can “fix our mindset” with one motivational video.
We’ve been sold the idea that trust in relationships can be built in a swipe, not years of presence.
We’ve been conditioned to expect promotions and wealth after a few months of effort instead of decades of disciplined work.
Life doesn’t work on Prime shipping. And the worst part? Our children are growing up in a world where they may never even understand delayed gratification.
How This Screws Up Our Kids
Children are learning to live in an instant world. Push a button, something appears. Swipe a screen, dopamine hits. Ask for something, it arrives the next morning.
This is not how greatness is built. This is how entitlement is built.
The next generation is being robbed of one of the most important muscles they could ever develop: the patience to endure, the courage to wait, the confidence that comes from putting in the work today and cashing in later.
They don’t know what it means to save up for something they want. They don’t know what it means to be uncomfortable while waiting. They don’t know what it feels like to delay a short term thrill for a long term payoff.
And here’s the truth: delayed gratification is the single most powerful legal steroid you could ever give a child or yourself.
Delayed Gratification: The Ultimate Performance Enhancer
When you master delayed gratification, you build body armor for life.
You learn to train even when results don’t show up right away.
You learn to save, invest, and compound instead of blowing money for a quick hit.
You learn to sit in discomfort, whether in a workout, in an argument, or in business, knowing that resilience pays dividends.
You learn to say no now so you can say yes to something better later.
That’s not weakness. That’s power. That’s leverage. That’s the competitive advantage of the future.
The strongest people I know are the ones who can look temptation dead in the eye and say: Not yet. I’ll wait. I’ll earn it. I’ll cash in later.
What We Owe Our Kids (and Ourselves)
We need to teach our kids that real life doesn’t move at the speed of a drone delivery. Success is not a package on your porch. It’s earned over years of showing up.
We need to model it ourselves:
Show them what saving looks like.
Show them what training looks like when you don’t feel like it.
Show them what patience looks like when the results are invisible.
Show them what it means to keep promises, to commit, and to wait.
When a child learns delayed gratification, they are bulletproof. They’ll have an advantage their peers can’t compete with, because in a world of instant dopamine junkies, they’ll be the one who can grind, wait, and dominate long term.
The Reframe
Amazon can deliver your batteries, your books, your groceries. But it cannot deliver a life worth living.
The “Prime shipping” of success is boring discipline. The tracking number is patience. The package is resilience.
And when it finally arrives, after months, years, even decades, the reward is ten times sweeter than anything you could ever get overnight.
